Jeff bezos once said “Your brand is what people say about you when you are not in the room”
In an era where competition for talent is fierce, having a strong employer brand can make a significant difference when it comes to attracting the right candidates. For companies like Multi Recruit, known for providing end-to-end hiring solutions, establishing a compelling employer brand is critical to consistently draw in skilled and well-suited candidates.
If you’re keen to amplify your hiring strategy through effective employer branding, this blog is for you.

What Is Employer Branding?

Employer branding is essentially the reputation of a company as a place to work. It’s how a company is perceived by its current employees, future candidates, and the public. It encompasses everything from company culture, values, and work environment, to the benefits and career development opportunities offered.

Why Is Employer Branding Important?

• Attracts Quality Candidates: A strong employer brand attracts not just more candidates, but better-suited candidates for your organization.
• Lower Hiring Costs: When your brand is strong, you’ll find that many candidates come to you directly, reducing the need for expensive recruitment advertising and headhunting fees.
• Improved Retention: A transparent and engaging brand helps to retain employees, reducing turnover costs and maintaining organizational stability.

Steps to Build a Strong Employer Brand

Step 1: Internal Analysis
Before projecting an image to the outside world, it’s crucial to understand your current state. Conduct surveys among your employees to gather insights into what they value most about the company and where there is room for improvement.

Step 2: Define Your Employee Value Proposition (EVP)
Your EVP is the unique set of benefits and opportunities your employees gain in return for the skills and experience they bring to your company. This could include benefits, work-life balance, career advancement opportunities, and more.

Step 3: Develop a Communication Strategy
Now that you have your EVP, it’s time to communicate this to the outside world. This could include a range of methods, from social media posts to more traditional advertising mediums. For a company like MultiRecruit, this might also mean incorporating these values into your website and service offerings.

Step 4: Leverage Existing Employees
Your current employees are your best ambassadors. Encourage them to share their positive experiences on platforms like LinkedIn or Glassdoor, and even within their personal networks.

Step 5: Monitor and Tweak
Employer branding is not a one-time activity but a continuous effort. Make sure you regularly check the pulse of your brand, both internally and externally, and be prepared to adjust as needed.

How To Hire the Right Candidate for Building an Employer Brand

If you’re a UK employer looking to hire folks from India, you’ll want to tweak your company image to really connect with Indian job seekers. Here’s a breakdown of what to focus on to make your company attractive:

Be Open and Welcoming: Make sure to let everyone know you value a diverse and inclusive workplace. People from all walks of life, including Indians, should feel they’re welcome at your company.

Show Off Your Global Side: Do international projects or offices? That’s a big draw! Indian workers often enjoy the chance to work on global teams or even get a stint abroad.

Clear Career Paths: Lay out how someone can grow in their career at your company. A lot of Indian professionals are really focused on climbing the career ladder.

Life Outside Work: Mention the ways your company helps balance work and personal time. Like everyone else, Indian workers appreciate a healthy work-life balance.

Salary and Perks: Be upfront about offering competitive pay and good benefits. If you’ve got special perks that Indians would love, don’t forget to mention them.

Help with the Move: If you’re willing to help people relocate to the UK, make that clear. Offer information on visas, finding a place to live, and getting settled into a new culture.

Tech-Savvy: If you’re in a high-tech field, flaunt it. Indian candidates, especially in IT, are keen on cutting-edge technology.

Doing Good: Got eco-friendly policies or community service projects? Share them! Social responsibility can make you stand out to job seekers who care about making a difference. 

Be Active Online: Keep your profile strong on job sites and social networks that are popular in India. Use these platforms to chat with potential hires and boost your reputation.

Conclusion

By implementing a strong employer branding strategy, Multi Recruit can set itself apart as not just a great service provider but also as an exemplary place to work. This will not only improve the quality of applications received but also enhance client relations by boasting a skilled and satisfied workforce.
Whether you’re just starting out on your employer branding journey or looking to strengthen your existing brand, the steps outlined in this blog serve as a comprehensive guide to ensure your company attracts the right candidates, thereby contributing to long-term success.
Remember, your employer brand is not just what you say it is, it’s what your employees and candidates say it is. Make it count!

Frequently Asked Questions

1. What Is Employer Branding and Why Is It Important for Attracting the Right Candidates?
Employer branding refers to how a company promotes itself as a great place to work to attract top talent. It encompasses the company’s values, work culture, and benefits, among other aspects. A strong employer brand is crucial for attracting the right candidates because it helps your company stand out in a competitive market and lowers recruitment costs by drawing candidates to you organically.

2. How Can I Measure the Effectiveness of My Employer Branding Strategy?
Measuring the effectiveness of your employer’s branding strategy involves several metrics. These can include the number of quality applicants you receive, employee retention rates, and engagement levels on employer branding content, such as social media posts or blog articles. Regular employee surveys can also provide insights into how effectively your branding resonates with your internal team.

3. What Role Does Employee Value Proposition (EVP) Play in Employer Branding?
Employee Value Proposition (EVP) is at the core of a successful employer branding strategy. EVP is the unique set of benefits that an employee receives in return for the skills, capabilities, and experience they bring to a company. By clearly defining and communicating your EVP, you give potential candidates a compelling reason to choose your company over competitors.

4. How Can Social Media Help in Building a Strong Employer Brand?
Social media platforms are powerful tools for building and maintaining your employer brand. They allow you to showcase your company culture, share employee testimonials, and even give behind-the-scenes looks into your work environment. Well-curated and consistent social media content not only improves visibility but also engages potential candidates, encouraging them to explore opportunities at your organization.

5. What Are Some Common Mistakes Companies Make in Employer Branding?
Some common mistakes in employer branding include not aligning the brand with the company’s actual culture, failing to engage current employees in the branding process, and not regularly updating or measuring the effectiveness of the employer brand strategy. Another mistake is ignoring negative reviews or feedback, rather than addressing them constructively to improve the brand image.